TO BUILD A DYNAMIC CYBERSECURITY DISTRIBUTOR

• Expertise and Specialization: Develop deep expertise in cybersecurity technologies, trends, and best practices. Build a team of specialized cybersecurity experts to provide comprehensive support and guidance to resellers and customers.
• Value-Added Services: Offer beyond-product services such as pre-sales and post-sales support, technical consulting, solution design, implementation assistance, and managed security services to differentiate your distributorship and enhance the value you provide.
• Strong Vendor Relationships: Establish strategic partnerships with reputable cybersecurity vendors. Collaborate closely to gain access to resources, training, marketing support, and early access to new products, enhancing the value proposition for resellers and customers.
• Market and Customer Insights: Stay updated on cybersecurity threats, regulatory requirements, and market trends. Gather insights on customer needs and challenges to tailor your offerings and provide relevant solutions.
• Enablement and Training: Provide comprehensive training programs, certifications, and educational resources to empower resellers and their teams with the necessary knowledge and skills to effectively sell and support cybersecurity solutions.
• Ecosystem Collaboration: Foster collaboration with complementary service providers to offer end-to-end cybersecurity solutions and broaden market reach.
• Compliance and Regulatory Support: Develop expertise in cybersecurity regulations and assist resellers and customers in meeting compliance standards, offering guidance on implementing necessary controls and best practices.
• Continuous Learning and Adaptation: Invest in research and development, continuously monitor the threat landscape and industry advancements, and adapt offerings and strategies to align with evolving customer needs and the changing cybersecurity landscape.

By focusing on these key points, Axoft position itself as a trusted advisor, provide added value to resellers and customers, and thrive in the ever-evolving cybersecurity industry.

Kaan Yunezer 
Director, Business Development, International Markets